Microwave in the pouch, 60 seconds. Fast, convenient way to serve perfect rice every time! Zatarain's Ready-to-Serve Rice goes from pantry to plate in just 60 seconds! And the microwave pouch eliminates the need for any preparation or clean up! Zatarain's has been a New Orleans tradition since 1889. So when you want great flavor, jazz it up with Zatarain's!