30 loads (Contains 30 loads as measured to line 1 on cap). For high efficiency machines. My Tide. Added freshness. Helps remove tough odors and leaves lasting freshness. Style is an option. Clean is not. Why do you need HE detergent? HE stands for high efficiency, the next generation of washers that save water and energy. There are 2 types of HE washers, front and top loading. Tide HE is formulated to work in both. Since HE washers work differently, they require a specially designed detergent like Tide HE. Bottle made from 25% or more post-consumer recycled plastic. Contains no phosphate. Visit us at www.tide.com.