New look. Same great taste. Senor Rico Desserts began more than 30 years ago with a single delivery truck in the heart of Southern California's local markets. We've grown a lot since then, but remain committed to following the same family recipe for rice pudding originally entrusted to us. It's an honor to play a part in sharing the rich traditions of Hispanic food culture. You can continue to count on Senor Rico Desserts to bring that same passion for quality ingredients and unique flavors for whenever you want to indulge.