Lay's® Original Kettle Cooked Potato Chips. Guaranteed fresh until printed date. Fresh taste of Lay's signature potatoes. Crafted with Care™. Guaranteed fresh. Until printed date or this snack's on us. Deliciously indulgent: Take a moment to relax, unwind from your day and savor right now - one delicious bite at a time. Original: We start with Lay's® signature potatoes, sliced nice and thick. Kettle cook'em in small batches until they're extra-crunchy and crisp. And let the simple, fresh tasting goodness of real ingredients shine. Lay's® kettle cooked potato chips-perfect for sharing and Crafted With Care™. No artificial flavors. No preservatives. Frito Lay®. Flavor Kitchen®. Weekdays 9:00AM to 4:30PM Central Time. Questions or comments www.lays.com. 1-800-352-4477. ©2010 Frito-Lay North America, Inc.