Guaranteed fresh until printed date. Flavor inspired by One of our employees - Samuel Oliveros. Guaranteed fresh until printed date or this snack's on us. Questions or comments? Weekdays 9:00am to 4:30pm CT. 1-800-352-4477/email or chat at fritolay.com. Visit our website at fritolay.com. I chose Pico de Gallo because it's a flavor that I see many people enjoy in my part of the United States. I thought a chips and salsa combination would be great since chips and salsa alone are very popular. I also chose cilantro to add an authentic kick to the whole idea. I am so excited for everyone to enjoy my flavor! Connect with us: Facebook; Twitter. No artificial flavors. No preservatives.