48 loads (Contains approx. 48 loads measured just below bar 1 on cap). Turbo HE clean. Cleans in cold water. Concentrated formula vs. formula as of 03/01/20. www.tide.com. how2recycle.info. SmartLabel: Scan barcode with SmartLabel app for more info. Questions? 1-800-879-8433. For more ingredient information visit www.tide.com. Bottle made from 25% or more post-consumer recycled plastic. Formula made with 100% renewable wind power electricity. 100% recyclable bottle.