say hello to the perfect paste your kids will go wild for. formulated with thoughtful ingredients, this super-delish paste is clinically proven to prevent cavities and strengthen enamel. plus, this ADA-approved tube full of sunshine polishes and brightens, taking smiles to next-level friendly. don’t worry parents, we won’t tell if you decide to take a brush for yourself. our toothpastes are free from SLS/sulfates, artificial sweeteners, dyes, artificial flavors, microbeads, triclosan, parabens, and gluten. hello is vegan, cruelty free, and not tested on animals (leaping bunny certified and peta recognized) choose friendly!