Whitens and freshens. Anytime. Anywhere. No water or rinsing. Clean of a toothbrush. Freshness of gum. Re-sealable. Great value (vs. 16 ct pouch). Brush on-the-go. Freshening bead dissolves in use. Bristles gently remove food and other particles. Great for While You are Out and About: after meals; at work; after coffee; on a plane; before a date. Soft pick cleans hard to reach areas. Sugar free. Recyclable through the TerraCycle network of collection programs. Visit www.terracycle.net to find out how. www.colgatewisp.com. Made in Switzerland.