Mild. Hypoallergenic. Dermatologist and allergy tested; pediatrician tested. Your skin and your baby's skin are susceptible to irritating friction. Friction is caused by clothes rubbing against skin and folds of skin rubbing against each other. This product is made of millions of tiny slippery plates that glide over each other eliminating friction. Skin is left feeling cool and comfortable. Also, this product has a clean, fresh scent. For baby, use after every bath and diaper change, to make your baby's skin soft and smooth, This product's natural softness helps prevent chafing. For you, use every day to help feel soft, fresh, and comfortable.