Daily care for color-treated or highlighted hair. Leaves hair looking and feeling luxuriously healthy. Keeps color truer, longer. Improves richness and shine of color. Gently cleanses without stripping hair. Color VIVE Gentle Shampoo is specially formulated to keep your hair healthy and your color true. With a Protective UltraViolet Filter, Color VIVE respects the beauty of your color and keeps it truer, longer-without adding color or changing your hair color.