Level 3 Permanent. Optimized fade-defying system. Rich luminous conditioning colorant. For best results, stay within 2 shades lighter or darker than your natural hair color. Preference with Optimized Fade-Defying System, creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Care Supreme Conditioner helps lock in first day color vibrancy and keeps hair silky and resilient week after week. From roots to ends, color won't fade-out, turn dull or brassy. Preference Shade Guide: 2B is an alluring pure black shade which will maintain the natural tones of your hair. For optimal color results, use on medium brown to black hair. Preference Shade Tips: If you hesitate between two Preference shades, choose the lightest one. On more than 50% gray, your results will be slightly lighter-looking than the results shown. On red hair, your color results will be rich black. Pro-Precise Applicator: Extended tip designed to part hair and reach roots quickly, precisely, easily. Fade-Defying Conditioner: 6 Weekly treatments of color protective Care Supreme Conditioner with UV filter and anti-oxidant Vitamin E to help defy fade-out and renew shine. Optimized Fade-Defying System Includes: No-Mess Fade-Defying Color Gel; Color Creme in Applicator; Care Supreme Multi-Dose Conditioner; Superior Colorist Gloves; Insert.