No ammonia permanent. So Natural: Transforms with natural-looking color, beautiful reflective tones and shine. And no grays. So Gentle: Hydra-Gloss Conditioner with aloe vera and green tea. And no ammonia for a gentle experience. The natural & gentle color result you want is the color you get. Perfect for - Anyone who wants to enhance their natural color and obtain beautiful, natural-looking results. Ensure this shade is right for you: Step 1 - Identify Your Starting Point: To ensure shade No. 5 1/2 C is right for you, your natural and current color (if you color) should be close to medium or dark brown. Use the mirror on top of the box as your guide. Step 2 - Choose a Tone: If your starting color is close to medium or dark brown, Natural Match offers you 3 choices of shade tones. 5 1/2 C - Cooler - Adds ash/beige tones to minimize red/orange tones. This shade, 5 1/2 C, will give you a glossy, natural-looking soft medium brown color with cool reflective tones that complement your skintone. No Ammonia Permanent Healthy Shine Color Creme: Creates an incredibly natural-looking shade spectrum that complements your skintone; Covers gray. Revolutionary Pro-Tip Applicator: Parts hair like never before to reach roots precisely and easily for a drip free application. Gentle Hydra-Gloss Conditioner: Deeply conditions, with aloe vera and green tea, leaving hair soft and glistening. Natural Match Kit Includes: Color-enhancing developer creme; No ammonia healthy shine color creme; Pro-Tip applicator; Gently Hydra-Gloss conditioner; Colorist gloves; Insert.