The modern man. 24 hr moisturization. For men of character. Long lasting. Since 1964. Signature scent. Brut Tattoo Care Lotion is formulated with a blend of powerful moisturizers that deliver 24hr moisturization and help enhance color vibrancy. Effective on all tattoo types: black, gray, and colored. Brut is for men of character who embrace postivity, stand for what's right, and support the greater good. Designed for men. Enjoyed by all. No parabens. No phthalates. No dyes. 24 hr moisture. Lightweight. Non-greasy. No animal testing. Not tested on animals.