Helps reduce irritation. Effectively moisturizes. The gentle formula leaves men's skin feeling non-irritated plus hydrated all day. The advanced formula is designed for men's skin to: Feel non-greasy and absorb quickly into skin; Be suitable for sensitive skin; Help skin to lock in moisture. Result: Skin looks healthy. Skin feels smooth and non-irritated. Dermatologist tested on sensitive skin. Added care for men's skin. www.dove.com. Made in Canada.