Volumizing thixel technology. Amplify Professional Volumizing System, with patented Thixel Thickening Technology boosts from the base as it thickens without weight for fuller hair that's clean to the touch. Delivers increased thickness, maximum volume and long-lasting memory hold. Step 3 - Amplify Foam Volumizer delivers full-bodied lift and support to give fine, limp strands the look and feel of naturally thick hair. Weightless foam whip adds conditioning shine for long-lasting volume with a touchable feel. Made in Canada.