Sweetened multi-grain cereal with natural fruit flavors. Per 1-1/2 Cup Serving: 170 calories; 0 g sat fat (0% DV); 190 mg sodium (8% DV); 19 g total sugars. Compare to Kellogg's Froot Loops Cereal (Kellogg's Froot Loop is registered trademark of Kellogg North America Company. Associated Wholesale Grocers, Inc. is not affiliated with Kellogg North America Company). This product is sold by weight, not volume. Some settling of contents may have occurred during handling and shipping. Best Choice 100% Guaranteed. www.bestchoicebrand.com. Certified 100% recycled paperboard.