Daily care for color-treated hair. ColorVIVE Creme Conditioner is specially formulated to keep your hair healthy and your color true. With a Protective Ultra Violet Filter, ColorVIVE revitalizes the beauty of your color and keeps it truer, longer-without adding color or changing your hair color. ColorVIVE benefits: 1. Leaves hair looking and feeling luxuriously healthy. 2. Keeps color truer, longer. 3. Improves richness and shin of color. 4. Revitalizes haircolor and highlights.