Natural goodness. USDA Organic. New 1 pound box. Health Valley's Benefits: Health Valley Organic Fiber 7 Flakes is an all natural cereal made with no genetically engineered ingredients. 99% Organic ingredients; Good source of fiber; Low fat & low sodium. Organic products: Good for you and the environment. One of the most serious problems in the world today is the erosion of valuable topsoil caused by the heavy use of chemical fertilizers and pesticides. These chemical pollute the environment and cause erosion by weakening the soil structure, Organic farming methods actually increase the amount of topsoil by building up organic matter and increasing the soil's capacity to hold water. So when you purchase an organic product, such as Health Valley Organic Fiber 7 Flakes, you are not only protecting your health by avoiding pesticides and other chemicals, you are also helping to protect our precious topsoil and environment for future generations. Certified organic by Quality Assurance International (QAI). Exchanges: 1 Starch.