Sniff in a cloud of softness and freshness with Gain Liquid Fabric Softener. With more softness per drop*, your laundry will feel as good as it smells thanks to the one and only Gain Original scent. Experience more of that oh-so-comfy softness with long-lasting freshness, thanks to AromaBoost technology. Since your laundry can smell fresh for weeks and weeks** your nose will thank you over and over again. Gain not only smells good, but it does good, too, because Gain Fabric Softener is made with 100% renewable wind power electricity. Use Gain Liquid Fabric Softener in top- and front-load washers to give laundry that extra boost of freshness and softness you can't stop sniffing.*Vs. previous non-club bottled formula**From wash until wear