Busch® Beer. Clear and bright as mountain air. Celebrate Busch classic tradition. Introduced as Busch Bavarian in 1955, Busch has grown from a regional brand to a national favorite. Described then as "clean, clear and refreshing as mountain air", the quality has never wavered and continues to this day. "I hope you'll try it. I know you will like it"! August A. Busch, Jr., 1955. 4.3% ALC./VOL. Brewed from water, barley malt, cereal grains, hops and yeast. Questions/comments call 1-800-342-5283. Visit us at www.busch.com.