Beck's is a classic, German lager, golden-colored with a rich head. Its complex, full-bodied flavors marry hoppiness with a fruity but firm crispness and dry, clean finish. Beck's is the world's best-selling German beer, sold in nearly 90 countries ABV: 4.8% The Beck's logo, a silver key on a red shield, is the mirror-image of the coat of arms of the German city of Bremen, where Beck's was originally brewed Beck's was first brewed in 1873 by Heinrich Beck