Magic Spell. Soft permanent. Sparkling color alive with highlights. Layers of color and light soft-touch hair. Botanical conditioners. Low-ammonia. Open up to vibrantly natural color. New breakthrough illuminating color gel technology. Soft permanent gel formulated with low ammonia. Softly brightens and infuses each strand with the freshest burst of color and light. Vibrantly naturally-looking. Very long-lasting. Freshly fragrant color gel with conditioning aloe and green tea extracts. For glowing radiant hair that's incredibly soft to the touch. 1. Soft permanent low-ammonia color gel. 2. Worry-free application. Easy to spread non-drip gel. 3. Shine Infusing Deep Conditioner with Green Tea and Aloe Extracts. Color Result Cues: On lighter hair, results will be very intense. Not recommended for hair that is 50% or more gray. The Open Collection Includes: Permanent Illuminating Color Gel; Color Opening Creme Developer in Applicator; Botanical Shine Infuser Deep Conditioner with Green Tea and Aloe Extracts; Colorist Gloves - Instruction Brochure.